We are particularly excited about this course because we feel the content is a significant leap forward for OER in the Marketing subject area. While marketing practice has evolved rapidly in recent years in response to changes in technology and other factors, OER textbooks (and many others) have fallen behind. This course fills the gaps and incorporates not only professionally-designed graphics, but also many updated examples and case studies, simulations, video, scenario-based storytelling and other techniques to make the course appealing to students.
The full Waymaker Principles of Marketing course is being piloted this term, using a personalized learning platform that helps instructors to offer individualized outreach when and where students need help. Demos and course review access are available upon request from info@lumenlearning.com
Contributed by: Kim Thanos
Language: English
License: CC-BY
